Brand construction grasp the three elements, pay attention to the three reasons!
At present, the whole industry trend is in all kinds of capital, and the international and domestic hotels are the development trend of chain replication from single brand to multi brand. In the lack of human resources team, the mode of joining is prevalent. Yuan Xueya believes that the IT brand is the most successful brand in the hotel industry. From 7 days to platinum Tao, we have registered a number of trademarks, and all these trademarks have been compiled, called IP. One of their success is their booking platform, the two is membership. These two factors help to glue the upstream and downstream, which are relatively lacking in Tradition Hotel. Nowadays, whether registered trademark or IP, it has become an industry.