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Hotel leading enterprises annual revenue of over 25% of the middle end market has become a new growth point.
2018-07-10


In 2017, China's top three listed hotels - Jinjiang shares, the first brigade group and the Chinese group maintained a rapid development speed, and the growth of business income was over 25%. With the Econo Hotel market approaching the ceiling, all leading enterprises have focused on the development of the middle end hotel.


On the evening of March 29th, Jinjiang shares and first brigade group released the 2017 performance report. Among them, Bo Tao, Vienna, a chain of brands, Jinjiang stock revenue reached 13 billion 580 million yuan, an increase of 27.7% over the same period, net profit of 880 million yuan.


The first brigade Hotel, such as home and Motai, was 8 billion 420 million yuan in 2017, up 29% from the same year, of which the Home Inn's revenue reached 7 billion 50 million yuan, accounting for 83.8% of the total revenue of the first brigade Hotel and 500 million yuan in net profit, accounting for 79.4% of the total profit.


In earlier March 14th, Hua Hua Hotel Group, which ranked third in the market share, also released its 2017 performance report. The report shows that Hua Hua Hotel Revenue in 2017 reached 8 billion 170 million yuan, an increase of 25% over the same period last year, with net profit of 1 billion 240 million yuan, an increase of 53.8% over the same period last year. China is listed on NASDAQ in the United States, with Hanting and all season brands.


Jinjiang, first brigade and Hua Ju are the top three hotels in China. By the end of 2016, the market share of Jinjiang shares, first travel hotels, Chinese hotels and GreenTree Inn were 20.3%, 12.6%, and 12.6%, respectively.


Another hotel chain in China - GreenTree Inn just landed on the New York stock exchange in March 27th, raising 140 million US dollars. GreenTree Inn's prospectus shows that its operating income in 2017 was 778 million yuan, and its net profit was 285 million yuan. However, soon after the listing of GreenTree Inn, it fell short of the issue price. After three trading days, GREE's March 30th price closed at $12.75, which was 11.5% lower than the issue price of $14.40.


The middle end becomes a new growth point


Although the performance data of several major hotel companies are in line with the market expectations, it is generally believed that the interior of the Chinese hotel industry is being adjusted. The focus of the main business of the leading enterprises, the Econo Hotel business, is touching the ceiling, and the development of a more personalized middle - end hotel business has become a new growth point.


At present, the growth of Econo Hotel in major hotels has slowed down. The report shows that there are about 166 thousand new rooms in 2016, the slowest growth since 2010. At the same time, since 2016, the hotel tycoons frequently set up the middle end of the hotel market - in April 2016 Jinjiang shares 1 billion 750 million yuan to buy 80% shares of Vienna Hotel, in 2017 to increase the stake in the platinum Tao hotel to 93%, 2 month 2017 to stay with 3 billion 650 million yuan to buy orange crystal 100%.


The number of hotels in the 7 - day hotel in Jinjiang's Econo Hotel was 2181 in 2016, up 11.95%. In contrast, the number of stores opened in 2016 was 461, up 57.3%, and the number of stores opened in the first three quarters of 2017 was more than 650, and the expansion rate was much higher than the 7 day hotel.


The product junction of the first brigade hotel is also tilting to the middle and high end. According to the accounting data, at the end of 2017, the top and top hotels of the first brigade were 205 newly opened, the growth rate was 68.8%, the Econo Hotel opened 200, the growth rate was only 7%.


The first brigade also disclosed in its earnings report that its planned opening in 2018 is no less than 450 stores, of which high-end shops account for more than 50%. In addition, the first brigade will complete at least 100 hotels, such as home and Motel upgrade.


The fastest growing number of stores in the top four brands in the first three quarters of 2017 was the middle - end All Seasons and the high-end Starway Hotel, with a growth rate of 11.3% and 9.5%, compared with 0.9%, and a 0.3% decline in cheap hotels.


Bna, a financial commentator, said to the finance and economics reporter that the hotel industry is now at the ceiling of the Econo Hotel, and the popularity of the Dalian lock hotel brands is very close, Bna said, "the next competition will be mainly reflected in the personalized needs, the future features of the mid-range hotels and holidays." The hotel market is more optimistic. "


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